# dd0c Keyword Research

This document outlines the SEO and SEM keyword research for the dd0c suite—a collection of 6 DevOps SaaS tools targeting small-to-mid engineering teams.

## 1. dd0c/route — LLM API Cost Router
**Product:** Routes AI API calls to the cheapest/fastest provider.

| Keyword | Monthly Volume Estimate | Competition | Intent | Notes |
| :--- | :--- | :--- | :--- | :--- |
| LLM API router | Medium | High | Informational/Commercial | Core category term. |
| AI API gateway | High | High | Commercial | Broader term, crosses with traditional API gateways. |
| LLM cost optimization | Medium | Medium | Informational | Focuses on the business value/pain point. |
| route OpenAI to Claude automatically | Low | Low | Transactional | Highly specific long-tail, high conversion intent. |
| LLM fallback routing | Low | Low | Commercial | Focuses on reliability rather than just cost. |
| LiteLLM alternative | Low | Medium | Transactional | LiteLLM is the current open-source standard. |
| Portkey alternative | Low | Medium | Transactional | Portkey is a direct commercial competitor. |
| Cloudflare AI Gateway alternative | Low | Low | Transactional | For users needing more control than CF offers. |

## 2. dd0c/drift — IaC Drift Detection
**Product:** Detects Terraform state drift and unmanaged resources.

| Keyword | Monthly Volume Estimate | Competition | Intent | Notes |
| :--- | :--- | :--- | :--- | :--- |
| Terraform drift detection | High | High | Commercial | Primary search term for this specific problem. |
| IaC drift management | Medium | Medium | Informational | Broader category term (includes Pulumi/CloudFormation). |
| how to detect manual AWS changes | Low | Low | Informational | Classic long-tail pain point queried on Reddit/SO. |
| automate terraform drift remediation | Low | Medium | Transactional | Users looking for active fixing, not just alerting. |
| unmanaged cloud resources detection | Medium | Low | Commercial | Focuses on security/compliance side of drift. |
| Driftctl alternative | Low | Low | Transactional | Driftctl is deprecated; massive opportunity to capture its users. |
| Spacelift alternative | Medium | High | Transactional | Spacelift does this, but is a full CI/CD. dd0c is lighter. |
| env0 alternative | Low | Medium | Transactional | Similar positioning to Spacelift. |

## 3. dd0c/alert — Alert Intelligence
**Product:** Correlates alerts from PagerDuty, Datadog, OpsGenie to reduce fatigue.

| Keyword | Monthly Volume Estimate | Competition | Intent | Notes |
| :--- | :--- | :--- | :--- | :--- |
| Alert correlation | High | High | Commercial | Industry standard term. |
| reduce alert fatigue | Medium | Low | Informational | Symptom-based search, great for blog content. |
| AIOps alert grouping | Medium | High | Commercial | Enterprise-heavy term, but growing in mid-market. |
| group Datadog and PagerDuty alerts | Low | Low | Transactional | Integration-specific long tail. |
| automate alert triage | Low | Medium | Commercial | Focuses on the manual toil reduction. |
| BigPanda alternative | Medium | High | Transactional | BigPanda is enterprise; dd0c is SMB/mid-market. |
| Moogsoft alternative | Low | High | Transactional | Legacy enterprise competitor. |
| PagerDuty Event Intelligence alternative | Low | Medium | Transactional | For PD users tired of paying expensive add-on fees. |

## 4. dd0c/portal — Lightweight Service Catalog / IDP
**Product:** Internal developer portal and service catalog for smaller teams.

| Keyword | Monthly Volume Estimate | Competition | Intent | Notes |
| :--- | :--- | :--- | :--- | :--- |
| Internal developer portal (IDP) | High | High | Commercial | Massive buzzword currently. |
| microservice catalog | Medium | Medium | Commercial | Traditional term, still highly relevant. |
| lightweight developer portal | Low | Low | Transactional | Perfect match for dd0c's specific positioning. |
| backstage alternative for startups | Low | Low | Transactional | Backstage is notoriously heavy/complex. Prime target. |
| developer self-service platform | Medium | High | Informational/Commercial | Focuses on the outcome for platform engineering. |
| Backstage alternative | High | High | Transactional | High volume, people looking for easier setup. |
| OpsLevel alternative | Medium | Medium | Transactional | OpsLevel is a direct SaaS competitor. |
| Port alternative | Low | Medium | Transactional | Port is highly customizable; dd0c is lightweight. |

## 5. dd0c/cost — AWS Cost Anomaly Detection
**Product:** Detects unexpected cloud spend spikes in real-time.

| Keyword | Monthly Volume Estimate | Competition | Intent | Notes |
| :--- | :--- | :--- | :--- | :--- |
| AWS cost anomaly detection | High | High | Commercial | Core functional keyword. |
| cloud cost monitoring | High | High | Informational | Broad FinOps keyword. |
| slack alerts for AWS cost spikes | Low | Low | Transactional | Highly specific integration intent. |
| real-time AWS billing alerts | Medium | Medium | Commercial | Users frustrated with AWS's 24-48hr billing delay. |
| FinOps software for startups | Low | Low | Commercial | Niche targeting for the ideal customer profile. |
| Vantage alternative | Medium | Medium | Transactional | Vantage is a popular modern competitor. |
| CloudZero alternative | Low | Medium | Transactional | Enterprise-leaning competitor. |
| AWS Cost Explorer alternative | Medium | Low | Transactional | For users frustrated with native AWS tools. |

## 6. dd0c/run — Runbook Automation
**Product:** Executes runbooks with Slack/human approval gates.

| Keyword | Monthly Volume Estimate | Competition | Intent | Notes |
| :--- | :--- | :--- | :--- | :--- |
| Runbook automation | High | High | Commercial | Standard category definition. |
| automated incident response | Medium | High | Informational/Commercial | Outcome-focused keyword. |
| slack runbook execution | Low | Low | Transactional | Specific UI/UX desire. |
| human-in-the-loop devops automation | Low | Low | Informational | Addresses the "approval gates" feature directly. |
| self-healing infrastructure | Medium | High | Informational | Visionary keyword, good for top-of-funnel. |
| Rundeck alternative | High | High | Transactional | Rundeck is the legacy giant in this space. |
| Shoreline alternative | Low | Medium | Transactional | Shoreline is a direct competitor. |
| BlinkOps alternative | Low | Medium | Transactional | No-code/low-code competitor. |

## 7. Cross-Cutting "DevOps Platform" Keywords
These keywords don't target a single product but can drive top-of-funnel traffic to the overarching dd0c brand by appealing to platform engineers and DevOps leaders looking for consolidated tooling.

| Keyword | Monthly Volume Estimate | Competition | Intent | Notes |
| :--- | :--- | :--- | :--- | :--- |
| Platform engineering tools | High | High | Informational | The modern evolution of "DevOps tools". |
| Unified DevOps platform | Medium | Medium | Commercial | For buyers suffering from tool sprawl. |
| SRE toolchain | Medium | Low | Informational | Targets Site Reliability Engineers specifically. |
| developer productivity SaaS | Low | Medium | Informational | Business-value focused keyword. |
| replace custom internal dev tools | Low | Low | Transactional | Targets the "build vs. buy" debate. |
| alternative to building internal tools | Low | Low | Informational | Content-marketing keyword for overarching suite value. |
